Google Advertising
The way to attract traffic on any site - contextual advertising. Your contextual advertising announcement appears on many sites and nearly of results of search in Search Engine. You pay not for appearing of your advertising online announcement, but only for clicks on it.
The website promotion should be done in a way, so that it would not bring curious bored visitors on your site, but only potential clients. It is also important to pick up keywords correctly, to this keywords the AdWords will be adhered. Finding a keyword on page of a site (an advertising platform) or in a line of search, the script automatically shows your contextual advertising.
The maximum price per click on pay per click ads for different keywords is different. It works on the principle of the auction. The higher you appointed CPC, the more often your ad will appear. However, it is not necessary to appoint a maximum price per click to get more traffic to your site.
It is important to limit displaying of your AdWords ads on geographical regions. Your advertising will be shown only to users with IP of a region or a city, where your potential clients are.Correctly created Google advertising company the most reliable and cheap way of getting more of visitors to your site.
SEO
Site SEO website promotion on search keywords in the search results.
This process begins at the stage of website development and web design. Important role in the final stage of Search Engine Optimization will play the structure of the site and internal links, page titles, meta-tags and alt-tags, site content - content using keywords.
Only after you finish with the website creation, you can start with Search Engine Optimization. The very first thing to do is to register your site in search engines. Create files robots.txt and sitemap.xml and place them in the root directory on the server, that stores the site.
To bring the site up on the first page of search results on your keywords, you must gradually build referential mass, leading through these keywords from other sites to your site. Registeringof your site in web directories, a thematic link exchanges with other sites should take place gradually and slowly, to prevent felling under the penalties of search engines.
Automatic obtain links in large quantities can give a quick and short-term success and temporarily move the site up to the first position in search results. But achieving a stable and long-term success, you better should not automatically purchase links, too quickly increase their number, as a result of it your site can get banned in the search engines. The most natural looking for search engines links are those, which are posted in the thematic articles of at least 300 words.
Google SEO should be done consistently and continuously. One has only to stop this process, as after some time the site will be moved down in search results from other sites. In some cases the Search Engine Optimization would not be cost-effective and its more profitable to attract visitors through the website promotion advertising.
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